This article offers a multifaceted introduction to plush toys. It begins with a Jellycat pop-up shop resembling a "fish and chip shop," highlighting the abundance of food-related plush toys. It then explains the global plush toy craze, including the buzz surrounding related videos, the explosive sales, and the substantial and expected growth of the market. It also highlights the primary consumer demographic: older children. It then analyzes the causes of the plush toy craze, citing the therapeutic benefits and increased willingness to spend on them during the pandemic. It also notes the high prices and celebrity-themed items that fuel collectors' enthusiasm. Finally, it emphasizes that every era has its own popular gadgets, and this isn't childish. Maintaining a childlike innocence is a compelling reason to collect plush toys, and it's also a marketing tactic used by manufacturers.

The article revolves around the sudden popularity of Jellycat, a high-end British plush toy brand. It starts from its product design and marketing strategy, and analyzes the deep logic of how it builds emotional connections through personification and "playing house" experience, becoming an "emotional partner" for consumers. It not only shows its side as an emotional consumption carrier that meets the emotional needs of modern people, but also mentions controversies such as high prices and exploitation of the emotional labor of store clerks, and finally reveals the social emotional dilemma and individual survival status reflected behind it.

An insightful guide exploring the phenomenon of IP blind boxes – a cultural trend captivating young consumers. This article deciphers their unique appeal, blending mystery blind bags with popular IPs to create cute blind box collectibles. Learn how brands leverage blind box toys for marketing, discover different types like Japanese blind boxes and Korean blind boxes, understand design elements driving their success, and explore the business models and materials behind these popular blind box gifts. From cheap blind boxes to limited editions, it covers why these mystery box figures resonate as both playthings and adult collectibles, and where to find them.

This article focuses on the 2025 CTE China Toy Show & Trendy Toy Show, and selects a variety of trendy toys and collectible toys, creative goods, and food and play products. It analyzes their core competitiveness and market logic from the dimensions of IP innovation, technology integration, emotional implantation, and scene design, and shows the current situation of trendy toys upgrading from a simple entertainment carrier to a comprehensive format integrating multiple values. At the same time, it explores the deep reasons for the outbreak of trendy toys, as well as the future development direction of the industry in terms of IP creation, technology application, and market expansion.

As the "Chinese Trendy Toy Capital", Dongguan has performed well in the 100 billion trendy toy track. Its toy industry has a deep foundation. 1/4 of the world's animation derivatives and nearly 85% of China's trendy toys are produced here. The relevant output value from January to August 2024 will exceed 11.1 billion yuan. From OEM to "smart manufacturing", AI technology is accelerating its implementation. The production capacity of companies such as Weiss Trendy Toys has been greatly improved. Wo Factory has taken orders for peripheral products of "Nezha", and the revenue of a single project has exceeded last year's total output value. Original IP is exerted, Weishi Culture's "Pincool" and other in-depth exploration of intangible cultural heritage, covering hundreds of countries, and the proportion of local original output value in 2023 will exceed OEM for the first time. Policy support and the integrated development of "trendy toy +" will help Dongguan become an important force in the global trendy toy field.

The global blind box market—propelled by addictive mystery mechanics and collectible culture—has exploded into a $13.5 billion phenomenon, captivating Gen Z and millennials with IP-driven figurines like POP MART’s Molly and Sonny Angels. Yet behind the unboxing thrill lies a crisis: rampant quality defects (crooked heads, frayed seams, leaking batteries), safety hazards (exploding data cables), and environmental costs from non-recyclable plastics. With over 60,000 consumer complaints highlighting poor craftsmanship and dismissive policies, this report dissects how the industry’s “gamble-first” mindset risks eroding trust—and why ethical production and transparent design are urgent for sustainable growth.

Demeng Toy champions a new standard: premium custom blind boxes where artistry meets accountability. https://www.demengtoy.com.

Labubu, a mischievous forest sprite created by Hong Kong-born Belgian artist Kasing Lung, has evolved from a niche character in Nordic mythology-inspired picture books into a worldwide cultural and commercial sensation. Designed with distinctive pointy ears, jagged teeth, and playful expressions, this "ugly-cute" IP gained explosive popularity through a strategic partnership with Chinese toy giant Pop Mart, which leveraged blind-box sales, celebrity endorsements, and agile global supply chains to fuel its rise. Key drivers include BLACKPINK member Lisa’s viral social media posts, which triggered a 700% price surge in Thailand, and collaborations with brands like Vans that saw resale values soar 24-fold. By 2025, Labubu’s revenue under Pop Mart’s "The Monsters" series had surpassed ¥30 billion, dominating markets from Southeast Asia to Europe and North America, while also sparking debates about collectible addiction and counterfeit issues. Its success exemplifies China’s shift from manufacturing to cultural rule-setting in the global toy industry.

A viral internet subculture characterized by absurdist, nonsensical content often combining AI-generated visuals with deliberately meaningless or fragmented text. Key features include:Meme Mechanics: Random word mashups (e.g., "Tung tung tung sahur" + "Bombardiro crocodilo") and surreal creature designs.Interactive Formats: Games and quizzes where users identify "brainrot characters," guess hybrid names (e.g., "monkey + banana"), or rank absurd entities.Global Spread: Originated in Italian social media but expanded globally through remixes, like China’s "LuGuanLuGuan" variants.
AI Classic of Mountains and Seas, An offshoot of the brainrot trend that evolved into a self-sustaining fictional universe, named as a parody of China’s ancient Classic of Mountains and Seas. Its core elements: AI-Generated Bestiary: Absurd creature hybrids (e.g., camel-fridge "Frigo Camelo," three-legged shark "Tralalero Tralala") created via tools like MidJourney, Crowdsourced Lore: Users collaboratively assign skills, backstories, and relationships to creatures, transforming static images into "living" characters.

Discover why Pop Mart’s Labubi became a global sensation! Explore its neuroscience-backed design, blind box economics, cultural rebellion, and how this vinyl toy became a $120M empire.

This article highlights some of the best-selling and most iconic action figures that have captivated collectors and fans for decades. From the classic GI Joe to the futuristic Optimus Prime and the beloved Son Goku from Dragon Ball Z, these figures have become staples in the toy industry. The piece explores the enduring appeal of these action figures, detailing their unique features, accessories, and the impact they've had on pop culture. Whether you're a lifelong collector or new to the hobby, these action figures represent the best of the best in toy history.

The process of finding a toy manufacturer to customize a limited edition collectible toy requires clarity of requirements, rigorous selection of manufacturers, and thorough control of production quality. By attending industry trade shows, using online platforms, or working with a professional agency, you can find the right manufacturer for your project. At the same time, the details of the contract, the supervision of the production process, and the arrangement of logistics are also crucial to ensure that the entire project runs smoothly. We hope this article has provided you with clear guidance to help you realize your dream of limited edition collectible toys.

This article serves as a comprehensive guide to the various plastic materials commonly used in the toy industry. It delves into the characteristics, advantages, disadvantages, and specific applications of plastics such as ABS, PVC, PP, PE, PC, POM, PMMA, PS, HIPS, and PU Resin. By understanding the properties of these materials, toy designers and manufacturers can make informed decisions to select the most suitable plastics for their products, ensuring quality, safety, and functionality in toy production.