This article focuses on the popular blind boxes and collectible figures in China in 2025, especially the outstanding performance of products related to Chinese original IPs. It analyzes the overall growth of the trendy toy market, noting a significant increase in products with sales exceeding 10,000 or even 100,000 units compared with previous years; driven by hit animated films such as Ne Zha and The Little Monsters of Langlang Mountain, as well as the growing endorsement effect of celebrities, the category and IP diversity of best-selling blind boxes have been greatly enriched. By sorting out bestsellers with sales over 100,000 units, 50,000–100,000 units, and 20,000–40,000 units, the article summarizes key market trends including the huge traffic potential and operational characteristics of Douyin (TikTok), the impact of the short-chain model represented by Sunny Sandy, the rapid rise of emerging brands like AYOR TOYS, and the layout of self-developed IPs by large retail chains. It also points out the growing popularity of mini figures, keychains, stacking toys and other derivative categories, as well as the in-depth cooperation between game IPs and trendy toy enterprises, reflecting the maturity, diversification and innovation of China’s blind box market in 2025.