Labubu’s Global Takeover: 10 Secrets About the Viral "La Bubù" You Never Knew!
Labubu Mania: 10 Surprising Facts About the Global Craze
2025-06-10
Labubu's Global Craze! 10 Things You Didn't Know About "Labubu"
The Must-Know Facts Behind Pop Mart’s Hottest Collectible
- When it comes to 2025’s biggest sensation, Labubu (拉布布) absolutely reigns supreme! 🏆 With pointy ears, mischievous demon-like eyes, jagged teeth, and a playful grin, this quirky forest sprite has captivated fans across Asia—even BLACKPINK’s Lisa, Jennie, and Rosé are devoted collectors! As you hunt for Labubu figurines and merch, how much do you really know about this icon? Let’s uncover 10 little-known secrets!
1. The Creative Mastermind
- Labubu was born from the imagination of Hong Kong-born Belgian artist Kasing Lung. Inspired by Nordic mythology, he created "The Monsters" clan in 2015. Labubu’s prototype debuted in his picture book The Mysterious Buka
2. Kasing Lung’s First Creation
- Labubu was Kasing’s very first character, making it extra special to him. Initially seen as "weird and unfriendly," Labubu evolved in the artist’s eyes to become "adorable and grounded," with subtle design tweaks over time
3. Unconventional Charm
- Unlike traditional cute toys, Labubu oozes mischievous energy. Key features: upright pointy ears, 9 tiny fangs, and a signature smirk. Cat-sized but tailless, this prankster has boundless curiosity
4. The Monsters Clan Universe
- Labubu belongs to a mystical Nordic forest tribe. Key members: leader Zimomo, skeletal Tycoco (Labubu’s love interest!), pink diva Mokoko, ghostly Spooky, wine-loving Pippo, and troublemaker Monster Boy
5. Labubu’s Gender & Romance
- Surprise! Labubu is female and romantically linked to Tycoco. (Yes, the skeleton!)
6. Pop Mart Collaboration
- In 2019, Kasing Lung signed an exclusive deal with Pop Mart, turning The Monsters into a global IP. Products now span blind boxes, plush keychains, bags, earphone cases, journals, and cups across themes like Hidden World, Beach Party, and Yoga Series
7. Blind Box Frenzy
- Pop Mart’s blind box sales strategy fueled Labubu mania. New drops sell out instantly, with hidden editions reselling for astronomical prices
8. Celebrity Supercharge
- Though already popular, BLACKPINK’s Lisa skyrocketed Labubu’s fame by flaunting her collection on Instagram Stories—even accessorizing her bag with Labubu charms
9. Three Generations of Evolution
- Gen 1 (2018–2019): Classic Nordic-inspired design with flocked fur.
- Gen 2 (2019–2021): Themed vinyl releases (e.g., Macaron Series) with color-changing features.
- Gen 3 (2022–2024): Magnets, detachable accessories, and collabs (e.g., Vans)
10. Labubu vs. Zimomo
- Spot the difference: Zimomo (the clan leader) is larger, round-faced, and has a tail + freckles. Labubu is smaller, square-faced, and tailless
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