The New Trendy Toy Force "Chengxin Culture" Is Gaining Fans Around the World

Ciaoka, with its professional R&D team and youthful innovation system as its core foundation, combines trendy elements with creative culture. Focusing on sensory experience, quality, and other dimensions, it develops a series of original, fun products that are well-loved by players. These products are innovative plush and PVC products based on original IPs.

Ciaoka has currently launched several original IPs, including SuperLamb, WOMDER PANDA, and Puppy Pike. Based on these IPs, Ciaoka has developed innovative plush and PVC products, including Lucky Meow, Lucky Meow II, Dunhuang Music Travel Notes, and Papa Be Born Party.

Leveraging the high popularity of vinyl plush toys in Southeast Asia, Ciaoka successfully entered the Southeast Asian trendy toy market in 2023. Adhering to the vision of presenting original Chinese trendy toys to the world, the brand primarily promotes its own original designs in Southeast Asia, such as the Luckymeow series of plush toys and innovative PVC blind boxes.

"In recent years, Chinese trendy toys have remained incredibly popular worldwide, reflecting the recognition and love of Chinese trendy toys by consumers worldwide. To further promote original Eastern culture, Ciaoka implements a globally standardized R&D and sales process for all its products, including product design, packaging, gameplay, and pricing." In its Southeast Asian market expansion, the brand primarily promoted both business-to-consumer and consumer-to-consumer (B2B) channels, including professional exhibitions, international social media, and interactions with local players.

Ciaoka Chaoka has rapidly expanded into the Southeast Asian market through collaboration with cross-border distributors in the region, successfully achieving full coverage in Thailand, Vietnam, and Indonesia. Sales are conducted through both mass-market distribution and trendy toy retail outlets. Sales in Thailand and Vietnam have been particularly strong, and the Luckymeow series, with its charming and charming designs and beautiful meaning, has been well-received by local consumers.

Southeast Asia is Ciaoka's first overseas expansion destination and the market currently receiving the most attention in the industry. Drawing on its own experience, Ciaoka believes that the initial development of trendy toys in the region was primarily influenced by celebrities and influencers, as well as the novelty brought by the entry of Chinese trendy toys into the Southeast Asian market. "Currently, Chinese brands hold the majority of the trendy toy market share in Southeast Asia, and future development will continue to rely on the joint efforts of industry colleagues. Companies must adapt to local conditions, implement design innovations, develop play experiences, strictly control product quality, set sales prices, and guide and foster a trendy toy culture, thereby driving industry development."

In addition to the Southeast Asian market, Ciaoka is also expanding into other global markets, with a particular focus on Europe and the United States. "The local trendy toy market in Europe and the United States has been sluggish for years, while consumer acceptance of Chinese trendy toys has been increasing year by year. Therefore, this region has become Ciaoka's second main focus for overseas market expansion," said a brand representative. Judging from the current performance share of various global markets, mainland China remains Ciaoka's core business, accounting for the largest proportion, but the proportion of revenue from overseas markets is slowly increasing.