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Shenzhen Demeng Toy  Co.,Ltd focus on making custom designer toys.

Water Decal

Process Introduction

Water Decal is a flexible, low-cost surface transfer coloring process widely used for vinyl toy, pvc figure, resin figure and wood figure prototype customization.
The production principle relies on pre-printed graphic decal films: the patterned carrier paper is fully soaked in clean water to separate the ink pattern layer from the base paper, then the floating thin graphic film is slid and positioned directly onto the surface of toy blanks.
Unlike pad printing and heat transfer printing, this process requires zero custom steel plates or molding tools for pattern production. Single-piece manual operation takes only 3–5 minutes, making it the most cost-effective choice for new product prototype sampling and small-batch orders with frequent style adjustments.

Core Advantages

  1. Zero custom mold & steel plate fees for sampling, saving the $500+ plate opening cost required by pad printing; ultra-low threshold for trial customization.
  2. Short proofing turnaround cycle: decal film can be produced within 1–3 working days, supporting fast iteration of multi-style custom patterns.
  3. Dotless seamless graphic presentation: delivers smooth, full-color continuous patterns without screen printing mesh dots or pad printing line breaks, ideal for complex gradient art and IP illustrations.
  4. High surface conformability for mild irregular shapes; patterns can cover tiny concave decorative areas that printing processes cannot reach.
  5. Flexible pattern replacement: easy to switch different graphic styles without modifying production fixtures, perfect for mixed small batch orders.

Disadvantages + Targeted Solving Methods

Disadvantage 1: Fully manual pasting operation, low single-line productivity, not fit for ultra-large mass bulk orders
Solutions:
  1. For medium-volume orders, adopt semi-automatic positioning jigs to fix toy blanks, cutting manual alignment time by nearly 40%.
  2. For mass production demands over 5000pcs, we recommend switching to heat transfer printing or UV printing for continuous automated assembly line production to lift daily output drastically.
Disadvantage 2: Decal film is prone to folding, bubbling and wrinkling when attached to steep, high-radian curved surfaces
Solutions:
  1. Pre-treat steep curved surfaces with fine sand micro-polishing to increase surface friction and reduce film sliding resistance.
  2. Use thin ultra-flexible custom decal film specially developed for toy curved parts, which stretches moderately without creasing during fitting.
  3. Control water soaking time strictly within the standard range, and squeeze residual water bubbles out evenly with soft squeegee tools after positioning.
Disadvantage 3: Raw decal layer has weak surface adhesion, easy to scratch or peel off without post-treatment
Solutions:
  1. Mandatory full top clear protective varnish coating after decal drying; the transparent hard coat locks the pattern firmly to the toy substrate.
  2. Two optional top coat grades: matte soft touch coat for vintage collectibles, high-gloss scratch-resistant coat for daily-play toy products, both greatly improving friction resistance.
  3. Pre-spray a thin adhesion primer on smooth hard plastic blanks before applying decals to strengthen ink bonding.
Disadvantage 4: Manual operation brings slight pattern offset risk
Solution: Custom simple positioning positioning fixture templates for repeated small-batch orders to standardize pasting positions and eliminate pattern misalignment.

Application Scenarios

  1. New product prototype sampling & pre-production verification for vinyl toy, pvc figure and resin figure;
  2. Small-batch customized complex decorative patterns, gradient IP artworks and camouflage textures;
  3. Multi-style mixed customized orders with frequent graphic replacement requirements;
  4. Small-volume export trial orders with limited budget for mold opening;
  5. Retro limited-edition collectible toys requiring seamless dotless full-color surface graphics.

Compatible Materials

Fully compatible substrates: ABS, hard PVC, vinyl solid blanks, resin figure, natural solid wood.
Incompatible material: Plush toy fabric — fluffy fiber cannot support smooth decal film attachment and will cause pattern tearing.

FAQ

1
What types of fabrics are used for plush toys?
The 10 most commonly used fabrics for making plush toys: Cotton, Polyester, Wool, Short pile fabric, Long pile fabric, Felt, Velvet & Velour, and Faux fur.
2
What is the best filling for plush toys?
There are three best types of fillings for plush toys: cotton filling, odorless memory foam filling, and natural cotton filling.
3
How much does it cost to manufacture a plush toy?
Custom plush toys vary in price depending on the amount of embroidery, different fabric colors, weighted beans, clothing accessories, and whether they need to create the design from scratch, etc. For example, customizing 300 plush toys typically costs around $10-20 each for an 8-inch tall plush animal toy.
4
What's the difference between stuffed animals and plush toys?
From a material perspective, "plush toys" generally refer to toys covered with plush fabric. Plush is long, soft, and delicate, making it very comfortable to touch. For example, many common teddy bear plush toys fall into the category of "plush toys." The scope of "stuffed toys" is broader. Any toy filled with stuffing in fabric, leather, or other materials can be referred to as a "stuffed toy." The fabric does not necessarily have to be plush. Some small items with a coarse cotton fabric shell and filled with cotton can also be called stuffed toys. From an appearance standpoint, "plush toys" appear fluffier and more luxurious due to their fur. The appearance of "stuffed toys" is more diverse, with some possibly having a primitive and simple shape.
5
Why is custom plush toy so expensive?
Creating a high-quality plush toy involves many complex processes. Starting with the design, professional designers need to create patterns based on market demand and current trends, a process that requires significant creativity and manpower. Cutting the fabric must be precise to ensure that each part is the correct size and to avoid material waste. The sewing process requires meticulous stitching to prevent unraveling and ensure clean seams, which demands skilled workers and considerable time and effort. Some high-end plush toys also utilize special techniques such as embroidery and printing to further enhance the toy's sophistication and aesthetic value, which undoubtedly increases production costs.
6
What's the best material for a plushie?
In fact, there is no specific fabric that can be called the most ideal material for plush toys. When choosing the right fabric, it is necessary to consider several factors. The selection of appropriate fabric is influenced by various factors, including many application requirements, aesthetic preferences, safety issues, and material characteristics. If the plush toy needs to be used frequently, it may require durable fabric to prevent tearing and wear. On the other hand, plush toys designed for comfortable sleep may need softer and hypoallergenic materials.

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Custom Toy Factory, Art Toy Manufacturer   
ADDRESS
Dongjia International 1315, No.19 Longgang Road, Longgang District, Shenzhen, Guangdong Province, China.
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