The brand precisely targets two groups of people: one group is fans of Kanye West's music,

 who have a strong demand for collecting peripheral products like Kanye Bear that carry album sentiment; Another category is the enthusiasts of trendy items. This group of people pay attention to the derivative designs of Yeezy series shoes and pursue outfits that are both recognizable and comfortable. The product combines both collection value and practical attributes, balancing the dual demands of fans and trendsetters.

The overall style leans towards the fusion of street fashion and fan culture. The product design closely adheres to the classic symbols related to Kanye, without any redundant or complex elements. It not only maintains the simple texture of trendy items but also enhances the memory points through iconic IP elements, conforming to the product design logic of "sentiment + practicality" in the current trendy market.