Tokidoki subverts traditional trend perception with its "sweet and dark" design philosophy. Its classic unicorn image combines the agility of Japanese manga with the bold color use of Italian Baroque. Through limited edition blind boxes,high-end collaborations, and art exhibitions, it continuously outputs "dreamy and rebellious" cultural symbols. It has now become a cross-dimensional lifestyle brand that is highly sought after by Generation Z worldwide.From an initial online portfolio,it has developed into a globally renowned trend brand with a wide range of product lines and a large fan base. It has opened stores in many cities around the world, and its products enjoy high popularity in the trend market.