More than a toy, it is also an emerging "Chinese specialty"

Beijing Lezi Tiancheng Cultural Development Co., Ltd. - PoukaPouka

52TOYS officially signed a contract with the creator of PoukaPouka in 2025. Pouka symbolizes the indescribable emotions in people's hearts - perhaps a fleeting regret, or perhaps a sudden surprise. TA is like a ball of light that flickers, sometimes gentle like water, sometimes bold and hot; it is more like an unpredictable wind, sometimes quietly going away, sometimes stubbornly staying, always lingering in the heart.

Zhejiang Jiandong Cultural and Creative Co., Ltd. - Zootopia IP

This product is authorized by the "Zootopia" IP and accurately reproduces the classic cartoon characters of the animal city in the animation. The overall design is mini and cute, and it is matched with a themed storage box for players to collect and display. It is made of PVC material with good toughness and delicate texture. Whether it is placed in the bedroom, desktop, car or bookcase as a small decoration, it can create a full trendy and cool atmosphere.

Shanghai Beast Kingdom Industrial Co., Ltd. - MEA-072 How to Train Your Dragon Series

MEA-072 How to Train Your Dragon Series Blind Box Set, the whole series includes 6 regular styles and 1 hidden style. Each dragon vividly displays the fearless spirit of adventure and soft charm, and a timid and funny sheep is also included in the box! The Q version figures have both healing and passionate souls. Watching the dragon companions interact happily and soar into the sky side by side, it takes you to relive the passion and warmth of dragon training.

Beijing Modian Huixiang Technology Co., Ltd. - GISMOW - Little Fool Alliance Series Blind Box

GISMOW - Little Fool Alliance Series Blind Box draws inspiration from fairy tales, solidifies and presents the ever-changing personalities of cats in slices, creating "a cat monologue concentrated in a small space". Each blind box is not only an exquisite doll, but also a beautiful miniature of precious memories with your own cat children - allowing players to glimpse the rich and delicate emotional universe of cats through the image of GISMOW.

Guangzhou Manyoucang Cultural Technology Co., Ltd.——The fourth installment of the "Onmyoji: The Card Game" "Onmyoji Anecdotes" series of collectible cards

The fourth series of collectible cards of Onmyoji: The Card Game "Onmyoji: The Card Game" "Onmyoji: The Card Game" is here, presented by Guangzhou Manyoucang Cultural Technology Co., Ltd.! This series adopts a new design, with a special photolithography process, and the rare bonus card included in the box is even more textured with multi-layer hot stamping process. The limited edition of the popular shikigami returns with a special number, and a new exchange peripheral with multi-layer technology is launched simultaneously. Each piece is limited numbered, bringing a brand new collection experience to collectors!

Zhongshan Debisheng Toys Co., Ltd. - Zhen Huan Series Enamel Plush Blind Box

Zhen Huan Enamel Plush Blind Box is now available! The entire series includes 6 basic models and 1 hidden model, accurately recreating the classic style in the drama, each priced at 99.9 yuan. The doll is cute, not only can the joints of the hands and feet be flexibly rotated, but also with vivid glass eyes, showing its vivid spirit. If you draw any one of them, you can take this "cute harem girl" home!

Guangzhou Johnson Animation Technology Co., Ltd. - Pokémon Clockwork Series

The Pokémon Clockwork Series is here! The series includes six popular characters such as Pikachu, Gengar, and Pogaman, and each one is a powerful character with its own cuteness. The product adopts a sophisticated gear clockwork design, and a gentle pull can trigger exclusive dynamics - Pikachu shakes its tail, Gengar sticks out its tongue, and each dynamic moment is instantly activated, showing the clever fusion of fun and mechanical aesthetics. As a trendy item favored by Generation Z, it has a matte texture coating and a rounded line design, which brings a comfortable grip experience. It is not only a healing desktop ornament, but also a trendy toy that highlights personality.

Guangzhou Mengqu Culture and Creative Co., Ltd.——Hello Kitty Fun Stationery Series Micro Box

Hello Kitty Fun Stationery Series Micro Box, authorized by Sanrio, cute three-dimensional shape, classic red and blue color scheme is super eye-catching, miniature restoration of retro stationery is super exquisite. Each model hides a surprise gameplay, movable, luminous, and realistic design is super interesting. You can also DIY assembly, free opening of the box is fun. Officially authorized by Sanrio, cute three-dimensional shape will make you cute.

Guangdong Langbowang Industrial Co., Ltd. - Pokémon Series 3D Fridge Magnets

The Pokémon Clockwork Series brings together six popular characters, including Pikachu, Gengar, and Pogaman. Through the ingenious clockwork design, a light pull can trigger exclusive dynamics - Pikachu wagging its tail, Gengar sticking out its tongue, and other actions are instantly activated.

Daxiang Technology (Xi'an) Co., Ltd. - ROMOMO Plush Bun

"ROMOMO Plush Bun" is a plush toy IP designed based on the traditional gourmet Roujiamo. The product has been debugged and optimized for 16 versions to create a realistic restoration effect of the "Tiger Back Iron Ring" burnt edge printing, and incorporates Velcro to replace the "meat filling" structure to strengthen emotional connection. With its cute shape and immersive interactive experience, it quickly became a phenomenal urban IP.

Guangdong Jintian Animation Co., Ltd. - Beach Diary Candy Toys and Ornaments

Authorized by Sanrio, it contains six classic Sanrio IP images, many popular characters in beach scenes, with coconut trees, swimming rings, shells and other seaside elements, to enjoy the tropical style of summer vacation!

Guangzhou Aipi Food and Creative Food Co., Ltd. - SpongeBob's Pineapple House

A classic reproduction of SpongeBob's home, the vivid pineapple shape is matched with a highly restored small door and chimney, full of warmth; the happy SpongeBob stands at the small window with his arms open, inviting you to embrace happiness together. The pineapple house contains dried pineapple snacks, allowing SpongeBob to inject sweet and sour energy into your life! One item has multiple uses, not only can it hold snacks, but also can store small items.

The outbreak of trendy toys is not accidental, but a concentrated release of users' deep demands for "emotional resonance, experience innovation, and cultural identity" in the wave of consumption upgrading. When Generation Z becomes the main force of consumption, "self-pleasing consumption", "social attributes" and "collection value" constitute the new core logic of the market, which requires toy companies to jump out of the simple product thinking and turn to the deep excavation of the value of the user's entire life cycle.

The creation of IP should not stop at borrowing symbols, but also become an anchor to connect users' emotions. Whether it is a modern expression of classic culture or a precise capture of niche emotions, the key is to build a value community that allows users to actively participate. The application of technology should not be a cold stacking of functions, but should be transformed into a warm connection link, so that innovations such as AI interaction and mechanical design can truly serve the experience upgrade, so that users can feel understood rather than being separated by technology.

At the same time, it is necessary to break the inherent perception that "toys belong only to children". From healing ornaments on office desks to interactive goodies for family play, from cross-scene decorative items to carriers of cultural heritage, the boundaries of trendy toys are constantly expanding and penetrating into all aspects of life.