69hats was initially renowned for producing highly satirical and humorous limited-edition beanie hats and truck caps (this is also the origin of the brand name "hats"). Nowadays, it has expanded into a diversified pioneer design brand that encompasses trendy high street clothing, quirky plush toys, an abundance of artistic pop culture toys, and lifestyle accessories.

69hats is the ultimate embodiment of contemporary internet memes and subculture deconstruction. Its core artistic language is "stitching together two completely unrelated pop culture symbols",resulting in an absurd, full of hellish jokes and directly hitting the laugh points of the Z generation visual impact. The "Griffin Walters" series (mocking the old white guy): This is the brand's most globally recognized flagship IP. It seamlessly combines the iconic face of the old white guy Walter White from "Breaking Bad" and the body shape of the male lead Peter Griffin from "Family Guy". Once released, it caused a viral frenzy in the TikTok and Instagram player circles.