STARFACE is more akin to a high-end independent artist studio. It uses puppets as the canvas, and through each small amount of pure handcrafted painting and limited distribution, it brings trendy toys back to their essence of "modern sculpture and pop art", making it highly suitable for serious art collectors who pursue niche interests, dislike mass-produced items, and love street and space trend cultures.

The core iconic character of the current brand, Space Kid, is a black boy with dark skin, black

curly hair, and eyes shining with a white "cross star" light. The most distinctive feature of Space Kid is the shining cross-shaped stars in his eyes. This is not only the brand's logo (ST★RF★CE), but also symbolizes the firm and clear, curious gaze of a teenager, seeking direction in the vast and unknown "space" (representing the challenging real world). The character perfectly combines black pop culture, street accessories, and futurism. Different color combinations are used to convey the teenage's inner journey, and each figurine is like a poem or a fable.