One of the leading brands in the international cute and charming trend, its style is soft and cute, retro and adorable, Japanese Kawaii + European sweet. The lines are round, the colors

are soft, and the details are charming. The brand concept is centered around tenderness, healing and childlike charm, creating collectible toys that can bring a sense of warmth. The works are highly recognizable, have a sense of healing, and are collectible, and are loved by collectors worldwide. They possess a very strong design sense and high collectible value.