LAMTOYS is one of the leading Chinese original pop-up toy enterprises.Leveraging the well-established toy industry chain in Dongguan, it combines design innovation with mass production capabilities.

It is a pop-up toy company that independently develops IPs and globally distributes them. Its main styles include cyberpunk, mechanical deconstruction, street fashion,and wasteland aesthetics.It prefers cool, trendy, and hardcore designs. 

Mooca & Miica (referred to as M&M) is a cute and adorable pop culture IP jointly launched by LAMTOYS and the Hong Kong designer brand Unbox Industries. It features the character "Space Mouse Explorer" and presents a stark contrast to LAMTOYS' usual hard-core mechanical style.