House of Hype is an immersive and diverse experience brand that breaks traditional boundaries. With the core positioning of "a creative universe that integrates trends, 

technology and entertainment", it builds new consumption Spaces that combine interactive

fun and cultural value in core cities around the world. From its brand roots in London to the trendy landmarks in Dubai and Riyadh, it has always broken through the limitations of a single business format, deeply integrating fashion retail, immersive entertainment, art experiences and social scenarios, and has become a bridge connecting the young generation with cutting-edge lifestyles.