Dee Sweetdrug has made a huge impact in the industry by perfectly recombining the extremely niche and mysterious traditional Thai tattoo incantation culture with highly modern colors and street fashion language. In traditional Thai culture, "Yantra" has always carried a strong theological, magical and solemn connotation. However, he broke this taboo. He ingeniously retained the precise Thai characters, star charts and outlines of ancient mythical beasts in the incantations, but infused them with highly saturated, psychedelic bright colors and modern graffiti art, transforming the originally mysterious summoning incantations into trendy art prints and tapestries that young people are crazy about. 

Mao Mao is Dee Sweetdrug's first independently created original IP product line, encompassing both pop culture toys and street art. In this project, Dee Sweetdrug temporarily broke away from his most characteristic serious traditional Thai tattoo incantation style and instead released a highly street rebellious and playful inspiration. Mao Mao presents an extremely expressive facial expression, a "mad yet slightly darkly humorous" alien mischievous creature image. Its name "Mao Mao" is a repetition of the word "drunk" in Thai. Therefore, its visual creation is often filled with a post-drunken hallucinatory feeling, a strong bright multi-color impact, and a comical laugh. It represents "bringing 100% happiness to modern people who love parties and life, and all unhappiness ends in this drunken spree."