The brand name is ingeniously derived from the legal term "Cease and Desist Letter" (which is the infringement "stop and terminate letter / lawyer's notice" issued by large companies to small workshops). This is precisely the core of the brand's most rebellious play on words. Cease and Desist Toy is passionate about absurdly deconstructing well-known iconic cartoons, classic pop symbols, and even the popular blind box characters from major companies, transforming them into "dark" or "desolate" versions. They advocate that "parody and mockery are indispensable forms of expression in independent trend art."

The "Cease and Desist Toy" brand currently has the widest popularity and the most distinctive

appearance among international trendy toy brands, and its original character series is called 

"Nokiya". This image perfectly combines the retro and grotesque elements of the Y2K era with

the elements of post-apocalyptic survivalism. The character has a round and endearing figure, but its facial features and eyes reveal a highly aggressive street rebelliousness. Combined with its unique industrial style and even a hint of "slight toxicity and danger implications" in its accessories, it has extremely strong sculptural artistic attributes.