It is the core toy and entertainment brand under the Japanese Bandai NAMCO Group, and also one of the top toy, model and figurine manufacturers in the world.

The company was founded in 1950, starting with metal toys and plastic toys in the early days. Later,  it became a benchmark in the field of assembly models with the success of Gundam models. Bandai has almost taken on the development of the peripheral products for Japan's national-level IPs, including Gundam, Dragon Ball, One Piece, Masked Knight, Ultraman, Demon Slayer, etc. Its product line covers assembly models, hand-made figurines, super alloy collectible toys, dolls, one-time gifts, cards, and many other categories.

It not only makes toys, but also deeply participates in the planning and production of animation, games and films, forming a complete industrial chain from content creation to product monetization. It holds an extremely high status and influence in the global trend toy, model and collectible toy circles.