This brand was founded by the Hispanic designer Juan Martínez and is a purely one-man

 creation project (One-man Project). Its inception stemmed from the founder's passion for

underground art toys from the early 2000s, perfectly blending the traditional Japanese Sofubi

craftsmanship with the contemporary street graffiti style from the West.

The toy style of Art Fabula leans towards monsters, grotesque designs, and designs with a street rebelliousness. Juan Martínez gradually shifted the core towards traditional soft rubber craftsmanship, featuring a unique lightweight feel and glossy, transparent coloring texture. The limited-color figurines of this brand are usually released through limited pre-sales or extreme lottery draws. Almost every figurine has Juan Martínez's own handwritten signature and independent collection number at the bottom, which has great investment value as an art piece.