Adreuz is an independent fashion design brand that originated in the Brittany region of France and is deeply rooted in the beautiful island. This brand was founded by the couple Mari Rohan and Brice Rohan. Its core concept is "using the design language of contemporary art toys to reinterpret and promote the traditional culture and symbols of Brittany."

The brand's signature IP character is named BeGood. Its design inspiration comes from the traditional clothing of the women in Brittany, France - the most representative feature being the tall, upright pure white hat adorned with exquisite lace on the top of the head. The  designer couple transformed the original authentic traditional folk symbol into a popular desktop art piece in the European toy trend circle through simple lines, the textured cap crown with geometric facets, as well as modern pop elements such as black and white stripes and the cross-stripe texture of the "Gwenn ha Du" flag of Brittany.