Superplastic is a prominent brand that specializes in the creation of animated character universes and collectible toys. Founded by artist Paul Budnitz, who has a background in successful ventures such as Kidrobot and Budnitz Bicycles, Superplastic has gained significant recognition in the industry.

The brand's animated character universe has garnered immense popularity through its launch on social media platforms. With an impressive following of over 26 million on TikTok, YouTube, and Instagram, Superplastic's synthetic superstars like Janky, Guggimon, Dayzee, and Ghost Kidz have become fan favorites.

Superplastic's creative endeavors extend beyond animation, as they have ventured into various domains such as music, gaming, high-end vinyl collectible toys, high fashion, and live experiences.